Time Is Running Out

Do you make the decisions that your company ultimately implements? Do those decisions effect dozens (if not hundreds) of people and projects?

Are you essential to the success of your business?

Have you registered for RTC North America?

http://www.revitconference.com.au/rtc2011us/index.htm

Online registration ends a week from today. Friday. 6/17/11. Or 17/06/11 if your from the northern most part of North America.

If you have or you haven't registered, it usually comes down to two the same two things:

1. Time
2. Money

Interesting, eh? The same two reasons are given either attend or not. It's always about Time and Money.

If you've been told you don't have the time and money to attend the next step is to ask yourself, "Why?" Business slow? Resources strained? How did you and your business get there? Have you and your teams all been kept your head down and waiting for the rough weather to pass? How's that working out?

How will not attending improve your present business situation?

Because a week and a half from now, hundreds of people - technology directors, BIM managers, contractors, owners, industry leaders and solution developers - are going to meet in Huntington Beach for 3 1/2 days. We're going to discuss Revit 2012. Best Practices. Elegant Solutions. We're going to share first hand experience of leveraging the broadest BIM ecosystem in unique and innovative ways that improve our business process. And we're going to be able to talk directly with many of the companies that actually create the technologies, platforms and applications that help us work more efficiently and effectively.

How will RTC go? The good news is that if it's only a shadow of the conference in Australia, it's going to be amazing.

The bad news? Unfortunately, we're not going to be able to repeat all we discussed, learned and agreed upon in all the minutea and serindipity of being there, feet under the table, wide-eyed and in the moment. And to make matters worse, we're going to go back to our offices and push the pedal down even farther, leveraging those 3 1/2 days of concentrated effort as much as possible. And for the next 6 months or so (till AU 2012) we're going to benefit from an enormous head start.

If you're there - RTC represents a gathering of your fierest, most loyal and dedicated allies.

If you're not there - we're your competition. And unfortunately you're name is going to come up. And while your presence would have added much to the conversation - your absense is going to speak volumes.

Because if you're so very valuable to your business that you're not able to put aside just 2 business days out of the next 6 months to hone and sharpen the skills it takes to be at your most effective...I have news for you.

You're not valuable.

You're stuck.